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How Will Web-To-Print Software Change E-commerce Industry In 2019?

With the advancements in e-commerce industry, people can now order any kind of product from the comfort of their home. People may not have time to go to the local market and buy desired products, but they can easily order foods and merchandise online from their home quickly. Any online store will enable the customers to select, order and checkout while buying products. However, smart online stores enable customers to select, customize and order the product then checkout. Therefore, web to print software are getting popularity among e-commerce businesses. By integrating such product personalization tool into your e-commerce site, you can boost your sales and enhance online presence.

Product designing enables the customers to buy what they like. They can showcase their designing talent and create designs that match their unique tastes and interests. These tools can be integrated into websites powered by WordPress, Magento, PrestaShop, Shopify, PHP and other relevant technologies. Using these tools, customers can imagine and create peerless designs and build adorable products. Online product design tools help you generate better revenues and higher customer satisfaction. Following infographic will provide you detailed information on why this web-to-print technology is beneficial for e-commerce businesses.

Growth prospects for web to print software

  • In 2017, the global web to print software market valued at USD 870 million.
  • By the end of 2023, it is expected to scale up to USD 1390 million.
  • It will rise with an annual compound growth rate of 8.1% between 2017-2023.
  • The US is the largest region to drive the growth of web to print market.
  • According to an estimation, 50% printing service providers have invested in web to print solutions.

Reasons for soaring market share of personalized products

Web-to-print solutions paved a new way for e-commerce and print businesses to provide their customers with personalized products. Following are some reasons why the market share of personalized products is increasing:

  • Advent of advanced web enabled digital printing tools.
  • Web savvy customers due to increased usage of phone and internet.
  • Increasing number of printers that have digital printing features.
  • The increasing number of business that want to work with web to print technology.
  • Enterprises are finding web to print solutions useful for their businesses.
  • Printing firms understood the benefits from using remote printing solutions.

What’s the future of web to print software?

The future of web to print design tools seems bright and following are the reasons it seems so:

  • Access to new age digital printing solutions.
  • Increasing confidence of businesses on web to print technologies.
  • Rising interest of the buyers towards personalized products.
  • Growth opportunities related to web to print tools.
  • Increasing reliance of mobile web to print.

Final words!

E-commerce is a vast industry with increased numbers of buyers during past years due to the outpacing usage of mobile phones. People are busy in their life and most even don’t have time to visit their nearest shopping stores to buy desired products. With the advent of e-commerce everything became simple as people can now buy any product with a click of a single button. Product personalization is rising rapidly and it is taking the world by storm. In this regard, e-commerce businesses can take advantage of web to print design tool to provide their customers with personalized products. Allowing your customers and prospects to personalize products enables you to add value to your business and get an edge over your competitors. You can know what exactly your customers want and sell the products that fit your customers’ interests and requirements. All in all, it can be a great investment to make for your business.

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